Hipster fashion is hardly new, considering it’s dominating the scene at the moment, and the Rogue Fall 2010 campaign is taking that "too cool for school" mentality one step further.
Shot by photographer Guy Aroch, the Rogue Fall 2010 campaign features male models Lyle Lodwick, Patrick Phillips and Salieu Jalloh. Styled by Deborah Ferguson, the boys are donned in sportswear that’s fit for the streets of New York City. Be sure to check out the gallery for more shots from the campaign.
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Concept: Rogue Fall 2010 Campaign
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