Monochromatic marketing still holds appeal today, decades after we were introduced to the remarkable innovation that is colored media. From black and white commercials, to black and white print ads, these campaigns prove that Old Hollywood glamor still has, and likely always will have, tremendous sales appeal.
Perhaps with the recession, the transition to black and white will become necessary for some marketers, but as the cluster reveals, that might not be a bad thing. Cycle through the slides below to get a feel for the way modern ad agencies and designers are using the appeal of black & white imagery to entice their audiences.
Stats for 25 Examples of Black and Whitevertising
Trending: Older & Average
Research: 21,044 clicks in 384 w
Interest: 8 minutes
Concept: 25 Examples Of Black And Whitevertising
Related: 237 examples / 182 photos
Segment: Neutral, 18-55
Comparison Set: 87 similar articles, including: warrior-goddess fashion, old hollywood perfume commercials, and funeral fashion editorials.
25 Examples of Black and Whitevertising
More Stats +/-
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The Recession Adds Appeal to Monochromatic Art Forms
By: Bianca Bartz - Published: Dec 9, 2008