Sewing With Signatures Edit

Amnesty International: Portrait Shuts Up Dictators
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Following its award winning animated Signatures campaign, Amnesty International has come up with an equally creative print campaign illustrating the power of your signature.

The Amnesty International Portrait campaign consists of print ads showing black and white portraits of famous dictators with their mouths being shut using signatures. The accompanying message is “Your signatures have power” to stand up to dictators all over the world and stop the torture and violence.

The French ads were created TBWA ad agency Paris, with creative director Erik Vervroegen and art directors Jessica Gérard-Huet, and Marianne Fonferrier.

The campaign combines elements of two campaign that Trend Hunter has featured recently. In addition to the aforementioned Signatures campaign, we have presented a political tape ad that silences Bush and Chávez among others. Check them out below.

Political Tape Ad - Silencing Bush, Chávez, Sócrates & Berlusconi (GALLERY)

“The world needs a tape like this.” That’s the genius tagline of the new print ad campaign for Tesa tape. Four of our recent “great” world leaders are featured with one of their pretty “smart” quotes (of which there is an abundance) with red Tesa tape used to tape their mouth shut. The campaign wa… [More]

Award-Winning PSAs - Animated Amnesty International “Signatures” (VIDEO)

The “Signatures” animated PSA for Amnesty International has just won the Grand Prix at the International Advertising Association (IAA)‘s first Socially Responsible Communications Awards 2008. The 140 seconds ad which was created by TBWA ad agency, Paris with the message, “Your signature is more pow… [More]