Brides on the cutting edge know that simple wedding gowns just won't cut it if they want to stand out. In the past, upholding traditional was important, particularly for those who wanted to appease their families. Today, that's no longer a priority for many women about to tie the knot. For them, weddings are about self-expression, a chance for couples to show their love by throwing a party which they feel expresses their relationship.
The wedding dress is a great insight into the values held by a bride. Is she really into the environment? She might opt for an organic cotton gown. Is she really into self-expression and wild fashion? Maybe she'll go for red or blue. A big-time anime fan might deck herself out in a Hello Kitty gown.
The cluster includes a few of the twists we've seen on traditional bridal wear, with an emphasis on unique wedding dress trends that stray from the norm.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
