There’s something so feminine about beautiful eyelashes; they lend women a truly flirtatious charm, which is why so many women play up this beauty trait in their daily beauty routine. Mascara is a staple in every makeup-wearing woman’s cosmetics bag and, increasingly, women are turning to false eyelashes too. There has been a huge increase in lash-enhancing products from subtle individual lashes applied with tweezers for precision, to wow-inducing mega lashes that certainly aren’t for the sartorially shy.
This cluster highlights some of the most incredible eyelash innovations, from eyelash jewelry to lash bars, and from feathered lashes, to ultra luxury mascara and even eyelash growth drugs.
Ladies, it’s time to lash out!
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 71%
Freshness 8%
