Tokyo Lash Bar Reaches America

By: Ben Preiss - Published: • References: cscout & macleans
Trend Hunter covered feathered eye lashes long ago, but stylish lash bars have now hit North America!

Famed makeup artist Shu Uemura set off the exotic false Eye Lash craze in Japan two years ago and now has branches of his Tokyo Lash Bars in Manhattan and a newly opened Vancouver branch. You have choices ranging from feathers to mink and diamonds (Madonna’s choice) to pimp your lashes.

"Holt Renfrew’s Vancouver store has a popular new boutique, the country’s first Tokyo Lash Bar, which is the retail outlet for the Japanese makeup line named for famed makeup artist Shu Uemura," Macleans reports. "It is importing the longest, thickest pair of false eyelashes known to womankind—more outrageous than the mink-and-diamond-encrusted fringes Madonna wore on her Confessions tour last year, the half-inch-long feathered falsies are as bushy as the underside of a yak." Stats for Eyelash Boutiques (FOLLOW-UP) Trending: Older & Warm
Traction: 24,225 clicks in 427 w
Interest: 4 minutes
Concept: Eyelash Boutiques (FOLLOW-UP)
Related: 34 examples / 26 photos
Segment: Females, 18-55
Comparison Set: 12 similar articles, including: human rights film festivals, 40 examples of narrative branding, and top 100 sports trends in november.