By: Alex Covert - Published: Nov 27, 2007   Updated: May 13 2011 • References: medgadget
In sounds like those who love their eyelashes big and beautiful can soon throw away their mascara and stick-ons. It seems that a main ingredient (bimatoprost ophthalmic solution) in a popular glaucoma medicine has the added side effect of causing eyelashes to grow. This has caught the attention of companies who are interested in further developing this into an honest-to-goodness eyelash-fertilizer.

Implications - The idea of having longer eyelashes is regarded as an attractive physical trait. Cosmetic companies attempt to satisfy the need for lush lashed with products such as mascara and falsies. Though these products are readily available, consumers continue to seek eyelash innovations that have longer, more natural-looking results. Stats for Enormous Eyelash Drug Trending: Older & Buzzing
Research: 25,186 clicks in 443 w
Interest: 4 minutes
Concept: Enormous Eyelash Drug
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: customized fake eyelashes, feathered fantasy eyelashes, and personalized faux eyelashes.