Estee Lauder TurboLash All Effects Motion Mascara

By: Ayman - Published: Jun 18, 2008 • References: crave.cnet
Apparently, there is “a relationship between vibration, length, volume, separation and curl.”

Or so Estee Lauder claims of their new TurboLash All Effects Motion Mascara, which is being hailed as the world's first battery-operated, vibrating, all-effects mascara.

Set to be launched on July 17 exclusively at Saks Fifth Avenue, you need $30 to get your hands on this super mascara brush with vibrations of 125 micro-pulses per second.

Putting some kind of turbo engine next to your eyes sounds like a recipe for disaster to me. But there are always those fashionistas who will suffer (and maybe lose an eye) in the quest for killer lashes! Stats for Hi-Tech Vibrating Make-up Trending: Older & Average
Research: 6,262 clicks in 414 w
Interest: 4 minutes
Concept: Hi-Tech Vibrating Make-up
Related: 61 examples / 47 photos
Segment: Females, 18-55+
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