Take a test drive with the new Volkswagen Norway App, an iPhone application which allows users to cruise the latest models and innovations right off the latest print ads.
The augmented reality app is an interactive way for Volkswagen to engage with consumers by using the application directly with its ads, which were found in several print publications in Norway. The app also offers Lane Assist, Adaptive Control and Adaptive cruise light options. Furthermore, it keeps you up-to-date on news and information about new car models.
This auto maker believes that innovation can be hard to convey through print ads, so they made the Volkswagen Norway App to lets customers experience it instead, taking readers for a real ride.
What Makes This Trend Stand Out
- Augmented Reality Advertising
- Using augmented reality in print ads to create interactive experiences and engage with consumers.
- Interactive Test Drive Apps
- Developing mobile applications that allow users to virtually test drive cars and explore different features.
- Enhanced Customer Engagement
- Creating innovative ways for customers to interact with brands and products, such as using augmented reality in advertising.
Sectors Adopting This
- Automotive
- Integrating augmented reality technology in the automotive industry to enhance the car shopping experience.
- Advertising
- Leveraging augmented reality in advertising campaigns to create immersive and interactive brand experiences.
- Mobile App Development
- Expanding the capabilities of mobile applications to provide virtual test drive experiences and other interactive features.
