It has been said that during times of serious recession, there is always one thing that people will splurge on, and lucky for the OPI innovations on the market, it happens to be creative cosmetics.
OPI is a lusted-after line of lacquers that has brought clever titles and cool colors to their iconic curvy bottles while collaborating with the likes of comic book characters, television shows, singing superstars and even computer companies. Founded as a family business, the company is ran by CEO George Schaeffer along with his 'color forecaster' Suzi Weiss-Fischmann, constantly predicting upcoming nail trends and tricks to pump up basic polish.
The OPI innovations continue to set and supercharge the standards for cool nail polish protocol and produces nothing less than the bottled best to put style at your fingertips.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
