Famous for her catchy pop songs and unmatched manicures, the celebrated brunette will be launching her very own Katy Perry nail polish line with OPI. Justin Bieber was the first bubblegum big name to venture into this cosmetics scheme, but Miss Perry seems a far more obvious choice for a lustrous lacquer label.
Celebrated for her singable lyrics and holder of perhaps the world's most frequently photographed fingernails, the vocalist is the perfect personality to put behind the upcoming Katy Perry nail polish brand of sparkly shellacs.
Photo Credits: NY Daily News
Why This Trend Is Growing
- Celebrity-endorsed Cosmetic Lines
- The trend of celebrities partnering with major companies to create their own cosmetic lines opens up opportunities for disruptive innovation.
- Personalized Nail Polish Collections
- With the rise of personalized products, nail polish collections that cater to individual style and preference present a potential area of disruptive innovation.
- Focus on Manicures and Nail Care
- Increased attention on the importance of self-care and at-home beauty routines leads to a trend in manicures and nail care.
Industries Being Reshaped
- Cosmetics Industry
- The collaboration between celebrities and major cosmetic brands presents an opportunity for disruptive innovation within the cosmetics industry.
- Beauty and Personal Care Industry
- The trend towards personalized beauty products and heightened focus on self-care provides opportunities for innovation in the beauty and personal care industry.
- Nail Industry
- The focus on manicures and nail care opens up potential disruptive innovation opportunities within the nail industry.
