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It’s ironic, the way that old fashion can be considered in fashion. Well Lucky Layla Farms packaging successfully employs this aesthetic technique to allude to its history while promoting fresh products.
The visual identity of the line of dairy goods comes from the Texas farm’s 1968 origin and the blue ribbon quality of its yield. Harkening to bygone wholesome practices of acquiring milk and making cheese and butter, this company aims to set itself apart from the big commercial enterprises that produce food under poorer conditions.
Jay Ressler used this image of the ribbon to decorate the milk cartons and the wrappers of the various goods. A simple palette of dulled blue, red and white, combined with Old West typefaces bring a novelty to Lucky Layla Farms packaging.