Uruguay is sure to make a big fashion statement at the 2012 games when the team unveils its La Celeste Olympic shirts. The shirts, which represent the Uruguayan national soccer team, were created via crowdsourcing.
The Uruguayan national team put out a call to its fans over Facebook, asking them to submit images of blue sky. (The national team's nickname is 'La Celeste,' which roughly translates to light blue.) The team's fans responded, submitting over 100 images. The shirt will be constructed from those images, and all of the country's delegates at the 2012 London Olympics will receive one. The national team is also showing some love to its fans, giving away 150 of the La Celeste Olympic shirts to fans who submitted images.
Why This Trend Is Growing
- Crowdsourced Apparel Designs
- Crowdsourcing apparel designs presents an innovative, cost-effective way to engage customers and build brand loyalty.
- Fan-driven Product Development
- Involving fans in the product development process can help create a sense of community and increase brand recognition.
- Unique Sports Team Merchandise
- Creating unique, limited edition merchandise for sports teams can generate buzz and boost sales.
Industries Being Reshaped
- Sporting Goods
- Sporting goods companies can use crowdsourcing to create one-of-a-kind designs for teams and fans.
- Athletic Apparel
- Athletic apparel companies can increase customer engagement and product demand by implementing crowdsourced designs.
- Social Media Marketing
- Social media marketers can leverage fan involvement in product development to create engaging campaigns and strengthen brand loyalty.
