Old Major Bacon Bourbon is infused with bacon in what is probably one of the most delicious combinations ever dreamed up. But to be fair, anything mixed with bacon becomes one of the most delicious combinations.
Bourbon infused with bacon has been featured a couple of times on Trend Hunter. The team over at Old Major obviously saw a brilliant opportunity in this and have decided to bottle and sell its own branded style of this delicious concoction.
Likely the best part about this company is how cheeky it is with its promotions. Old Major is openly challenging both PETA and Stalin with its edgy one-liners. The brew isn't available to the public yet, but hopefully the taste can back all its smack-talking.
What's Driving This Trend
- Bacon-infused Alcohol
- There is an opportunity for other companies to create and market their own unique bacon-infused alcohol products.
- Humorous Branding
- There is an opportunity for companies to use humorous branding to stand out in a crowded market and generate buzz.
- Meat-inspired Drinks
- There is an opportunity for companies to experiment with creating drinks inspired by other types of meat, potentially appealing to meat-lovers and foodies alike.
Who This Affects Most
- Alcoholic Beverages
- The alcohol industry can explore new and unique flavor combinations to appeal to a wider range of consumers.
- Food and Beverage
- The food and beverage industry can collaborate to create cross-category products and experiences, such as pairing bacon-infused bourbon with certain dishes or menu items.
- Marketing and Advertising
- Marketing and advertising agencies can help businesses develop and execute cheeky and edgy campaigns that generate attention and buzz in a crowded marketplace.
