Nowadays, companies are no longer relying on traditional marketing techniques to generate buzz for a brand, product or promotion. Instead, the strategy known as guerrilla marketing has come to be a useful way for brands to stir up curiosity among the public. With Trend Hunter's Guerrilla Marketing Trend Report, users will discover how flash mobs, sticker bombing and graffiti ads are used to make ideas go viral.
The main idea behind guerrilla marketing is to introduce a concept using unusual and non-traditional methods. And, as companies recognize how much interest these campaigns generate, they are coming up with new and creative strategies to lure consumers, such as Social Fearvertising and Participatory Advertising.
Packed with over 2,500 examples of guerrilla marketing analysis and 274 PRO Trends, our crowd-sourced data will keep you on the cutting-edge of today's innovative marketing techniques.
What's Driving This Trend
- Guerrilla Marketing
- A trend towards non-traditional and unconventional methods of marketing, such as flash mobs, sticker bombing and graffiti ads.
- Social Fearvertising
- A trend towards using social media to create fear or shock in viewers for the purpose of promoting a brand or product.
- Participatory Advertising
- A trend towards involving customers in the advertising process through contests, social media campaigns, or collaborative projects.
Who This Affects Most
- Advertising
- Opportunities for advertising agencies to incorporate new and unconventional strategies into their campaigns.
- Marketing
- Opportunities for marketing companies to help brands develop unique and creative strategies to generate buzz.
- Social Media
- Opportunities for social media companies to assist brands in creating viral campaigns, such as social fearvertising or participatory advertising.
