This top list of ethical tourism innovations range from voluntourism models to New York City-based hip hop-oriented local organizations who operate social enterprise initiatives through travel. What's interesting about ethical tourism is that for much of the middle and upper-middle class in North America, it's become a way to express your commitment to "bettering the world" so to speak through spending money in order to enjoy your leisure time.
Ethical travel alo has a political component in some regards, i.e., boycotting South Africa during the Apartheid, Israel now and/or North Korea. But these ethical tourism innovations stray away from politics as such because, well, they're still in the business of making money and creating an experience -- even if they consider the triple bottom line in their efforts.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
