This Domtar Paper ad is something you don't see everyday: a commercial advocating for the use of paper.
Decades ago, the idea of a commercial pushing paper would sound ridiculous. Back then, paper seemed as necessary a material as oxygen. However, we all know this is the digital era and many offices are going completely paperless. This Domtar Paper ad aims to win back some of those offices.
The commercial shows a group of patrons at a restaurant rhyming off their complex orders to a waiter. After the last customer explains his order he asks the water why he isn't writing anything down. The waiter assures him he'll remember everything and proceeds to name off everyone's dish. The problem is he gets them all wrong.
Why This Trend Is Growing
- Paper Sustainability
- Companies can focus on developing sustainable paper products to appeal to eco-conscious consumers.
- Analog Nostalgia
- Marketing campaigns can leverage feelings of nostalgia by using older technology, like paper, in their advertisements.
- Tactile Experience
- Businesses can incorporate tactile elements into their products or packaging to create a more sensory experience for consumers.
Industries Being Reshaped
- Printing and Publishing
- Printing and publishing companies can emphasize the benefits of print, such as its durability and tangibility, in their marketing and advertising campaigns.
- Office Supplies
- Office supply companies can focus on developing sustainable and eco-friendly paper products to appeal to environmentally conscious consumers.
- Fine Dining
- Restaurants can incorporate tactile and interactive elements into their menus and dining experiences to enhance the overall experience for customers.
