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The prospect of cyber-bullying on Facebook caused the social network to disable a critical function of Burger King’s Whopper Sacrifice promotion. So Burger King just scrapped the whole deal in response.
Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the â€œfriendâ€ you dropped to let them know where your allegiance truly lies.