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Cross-Promotional Fails
Burger King Un-Friends Facebook Over 'Whopper Sacrifice' Snafu


By: Going Like Sixty (Superstar) Jan 16, 09
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The prospect of cyber-bullying on Facebook caused the social network to disable a critical function of Burger King’s Whopper Sacrifice promotion. So Burger King just scrapped the whole deal in response.

Whopper Sacrifice let Facebookers un-friend 10 people on their friends list to get a coupon for a free Burger King Whopper. Part of the promotion included a notification to the “friend” you dropped to let them know where your allegiance truly lies.



Source: tech.blorge
Readmore: insidefacebook



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