| Emailthis TrendEmail | Full Article (TrendHunter.com/id/165478)

Indie Broth Branding
Campbell's Hipster-Inspired Soups Appeal to a Younger Generation


By: Sarah Robson (Star) Aug 28, 12
{SummaryTitle}

Campbell’s hipster-inspired soups will make soups sexy again. For 140 years, Campbell’s has been dominating the soup market, and new CEO Denise Morrison has decided to completely change the branding to appeal to a younger and hip demographic.

This intimidating process seeks to transform the classic red and white soup packaging into a range of new products that look past the standard can. This process will reinvigorate a common cream of mushroom soup into a golden lentil with madras curry.

This task was inspired by the younger American generation, and will include exotic flavors appealing to the more adventurous demographic. This strategic marketing tactic is sure to grab the attention of today’s youth, and bring back the excitment in this quick and easy-to-make food.



Source: psfk
Readmore: austin.culturemap



Related Trends:


Contemporary Artistic Branding
TrendHunter.com/id/164683



Iconic Pixelated Paintings
TrendHunter.com/id/146364



Soup-Branded Streetwear
TrendHunter.com/id/151755



Artsy Stove Hoods
TrendHunter.com/id/160622



Brand Name Parody Pictorials
TrendHunter.com/id/161130



Portable Cocktail Canisters
TrendHunter.com/id/163632



Loud Soup Branding
TrendHunter.com/id/141841



Flatulence-Fighting Soup Mix
TrendHunter.com/id/156996



Hunger-Fighting Dining Discounts
TrendHunter.com/id/160937




Copyright © TREND HUNTER Inc.. All Rights Reserved.