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Indie Broth Branding
Campbell's Hipster-Inspired Soups Appeal to a Younger Generation

By: Sarah Robson (Star) Aug 28, 12

Campbell’s hipster-inspired soups will make soups sexy again. For 140 years, Campbell’s has been dominating the soup market, and new CEO Denise Morrison has decided to completely change the branding to appeal to a younger and hip demographic.

This intimidating process seeks to transform the classic red and white soup packaging into a range of new products that look past the standard can. This process will reinvigorate a common cream of mushroom soup into a golden lentil with madras curry.

This task was inspired by the younger American generation, and will include exotic flavors appealing to the more adventurous demographic. This strategic marketing tactic is sure to grab the attention of today’s youth, and bring back the excitment in this quick and easy-to-make food.

Source: psfk
Readmore: austin.culturemap

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