Conceived and executed by Coletivodedois, an ad agency based in São Paulo, Brazil, the AA Unidade Servico Recupercao ad campaign shows that “Alcoholism sinks you," as stated in the tag line. It takes a classic scene often associated with either the mob or suicide and gives it an alcoholic twist. Captured at a dock, it depicts a bottle of liquor tied to the leg of the drinker with a rope in place of a heavy cinderblock.
Art directed by James Williams with creative direction by Leonardo Parnes and James Williams, the AA Unidade Servico Recupercao ad campaign was illustrated by gustavo3dg. A depressing set of print ads, it shows just how devastating drinking can be.
What Makes This Trend Stand Out
- Alcoholism Awareness Campaigns
- There is a need for innovative campaigns that raise awareness about the dangers of alcoholism and the need to seek help.
- Mental Health and Addiction Services
- Mental health professionals and addiction services can benefit from disruptive innovations that improve accessibility, affordability and efficacy.
- Creative Communication Strategies
- There is a demand for creative communication strategies that use visuals and language to motivate behavior change related to alcohol use and addiction.
Sectors Adopting This
- Advertising and Marketing
- This campaign exemplifies how advertising and marketing firms can use their creativity to tackle important social and health issues.
- Healthcare and Addiction Treatment
- The healthcare and addiction treatment industry can benefit from innovations that improve access to quality and affordable mental health and addiction services.
- Art and Design
- The art and design industry can play a crucial role in creating visual communications that inspire and empower people to seek help and overcome addiction.
