The Muller Light Spill Campaign Hurls Your Heavy Costumes
Amelia Roblin — January 18, 2011 — Lifestyle
References: mullerdairy & coloribus
Dairy companies know that fat-free products are most appealing to women, so it's no surprise that the Muller Light Spill and Splash print advertisements catapult female clothes.
Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, London, the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack.
Tipped containers of yogurt reveal a swash of heavy cream-colored fabrics, shoes and accessories that would certainly weigh a woman down. Designed by Tbwa, London, the Muller Light Spill and Splash campaign tells the ladies they can feel liberty and lightness by consuming this snack.
Trend Themes
1. Fat-free Food Marketing - There is an opportunity for disruptive innovation in the marketing of fat-free food products, specifically targeting women.
2. Creative Advertising Campaigns - Creative advertising campaigns that incorporate surprise elements like garment-tossing can capture attention and engage the target audience.
3. Promoting Feelings of Liberty and Lightness - Promoting the concept of feeling liberated and light by consuming a certain snack can be a disruptive strategy in the food industry.
Industry Implications
1. Dairy Industry - The dairy industry can explore innovative marketing campaigns that tap into the preferences and motivations of the target audience, like the garment-tossing yogurt ads.
2. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of promoting feelings of freedom and lightness when consuming their products to stand out in the market.
3. Advertising Industry - The advertising industry can embrace creative and disruptive campaigns that surprise and engage consumers, generating buzz and attracting attention.
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