Netflix is set to fully takeover the world of streaming video delivery by adding a Netflix button to Internet-ready device remotes from a variety of companies. Blu-ray players, Internet-ready televisions and routing devices like Roku and Wii could be controlled by the Netflix button and provide more convenience for end users.
The first Netflix button enabled devices are set for release in spring 2011. In combination with recent "download-only" subscriptions, the easy-to-use buttons are sure to make Netflix streaming video even more popular. That leaves me wondering if the end of mail-delivered DVDs is not far behind.
Why This Trend Is Growing
- Button-enabled Devices
- Opportunity for device manufacturers to implement dedicated buttons for popular streaming platforms.
- Streaming Video Delivery
- Disruptive innovation opportunity to improve convenience and accessibility of streaming video services.
- Download-only Subscriptions
- Potential for disruptive innovation in the way users consume digital media through subscription models.
Industries Being Reshaped
- Consumer Electronics
- Manufacturers can create new opportunities by integrating streaming platform buttons into their internet-ready devices.
- Streaming Services
- Streaming platforms can enhance user experience and gain a competitive edge by partnering with device manufacturers to introduce dedicated buttons.
- Digital Media Distribution
- New subscription models and download-only options can revolutionize the way users access and consume digital media.
