After ringing in the new year, a group of females took part in a burlesque dance in London, UK hoping to break world records. Virgin Holiday staff along with other burlesque admirers took to the streets of Trafalgar Square to dance in front of the National Portrait Gallery and danced up a storm of epic proportions.
In hopes of being the world's largest group of dancers, the burlesque dance in London became an accumulation of scantily-dressed women in corsets and heels, showing all their best assets for one awesome world record.
Key Themes Behind This Trend
- Record-breaking Burlesque Dancing
- There is an opportunity for an online platform or app that visually catalogs all attempts to break world records in burlesque dancing.
- Group Fitness Through Dance
- There is an opportunity for live or virtual dance classes that are based on burlesque dancing for a fun and body-positive group fitness experience.
- Body Positivity and Self-expression
- There is a market opportunity for fashionable clothing brands that cater to women of all shapes and sizes, that would also appeal to the burlesque dancing community.
Where This Applies
- Fitness
- Traditional fitness brands can look to capitalize on group fitness trends by offering unique, unconventional experiences like burlesque dancing in their classes.
- Events
- Event planners and coordinators can create themed events around burlesque dance that are inclusive, body-positive, and offer an empowering experience for all attendees.
- Fashion
- Fashion brands can create clothing lines designed specifically for the burlesque dancing community, utilizing a variety of colors, styles, and cuts to appeal to women of all shapes and sizes.
