The Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.
Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by HIV/AIDS. This means logging out of Facebook, leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly!
Key Themes Behind This Trend
- Digital Sacrifice
- Opportunity for disruptive innovation in creating campaigns or initiatives that involve influencers sacrificing their digital lives for a cause.
- Digital Activism
- Opportunity for disruptive innovation in leveraging social media platforms and influencers to raise awareness and funds for social causes.
- Mobile Donations
- Opportunity for disruptive innovation in developing mobile donation platforms that allow instant scanning and donation through barcodes.
Where This Applies
- Nonprofit
- Opportunity for disruptive innovation in the nonprofit sector to engage with influencers and utilize social media for fundraising and awareness campaigns.
- Social Media Marketing
- Opportunity for disruptive innovation in social media marketing strategies that involve influencers sacrificing their digital presence to support a cause.
- Mobile Payment
- Opportunity for disruptive innovation in the mobile payment industry by creating seamless and user-friendly scanning and donation experiences through barcodes.
