The Gap Facebook campaign teams up with ten celebrities for a holiday charity effort entitled 'Want.'
Susie Bubble (blogger), Alisa Leonard (social media whiz) and Ryan Kwanten (actor) are among the group of ten featured in the viral videos supporting the campaign. By simply clicking the "Like" button, you can help raise money for various charities. Essentially, the Gap Facebook Campaign provides an astoundingly easy way to do some good this holiday season.
Implications - The youth market dominates social media sites, heavily influencing the way information is being spread. Activism campaigns would quickly and easily benefit by this shift in medial awareness and by utilizing the youth market to spread their message. Other businesses should also consider partcipating in social businesses to stay connected.
What's Driving This Trend
- Youth-driven Social Media Activism
- Utilize the influence of the youth market dominating social media sites to spread activism campaigns and messages.
- Simplified Charitable Contributions
- Develop easy and accessible ways for individuals to contribute to charities, such as the Gap Facebook Campaign's 'Like' button donation feature.
- Celebrity Endorsements for Social Causes
- Leverage the power of celebrity influencers to support and promote philanthropic initiatives, like the Gap Facebook Campaign partnering with ten celebrities.
Who This Affects Most
- Nonprofit
- Nonprofit organizations can tap into the youth market and social media to raise awareness and funds for their causes.
- Tech
- Technological innovations can be developed to simplify and streamline the process of charitable contributions through social media platforms.
- Marketing
- Marketing agencies can explore partnerships with celebrities and influencers to create impactful campaigns for social causes.
