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Spiky Road Crossings

Sega's Sonic the Hedgehog Helps Britain's Endangered Hedgehogs

— November 11, 2010 — Eco
Britain's hedgehogs are in danger and there's only one creature who can help his fellow prickly friends - Sonic the Hedgehog.

To save the nation's hedgehogs from deaths by car, and celebrate the release of his new game Sonic Colours, video game maker Sega has stepped in with a new version of Sonic the Hedgehog, creating the world's first dedicated hedgehog road crossing.

Complete with a lollipop lady, the crossing has been bravely road tested by four heroic hedgehogs in a danger spot in Twickenham, London.

Research revealed Britain’s hedgehogs have declined by a third in the past ten years and the East of England is the worst area hit.
Trend Themes
1. Endangered Hedgehog Conservation - Using popular video game characters like Sonic the Hedgehog to raise awareness and support for hedgehog conservation efforts.
2. Dedicated Animal Road Crossings - Creating specialized road crossings designed specifically to protect and aid the movement of endangered wildlife across busy roads.
3. Gamification for Environmental Causes - Employing gamification strategies to engage and educate the public about crucial environmental issues, such as the decline of hedgehog populations.
Industry Implications
1. Video Game - The video game industry can collaborate with conservation organizations to develop games that not only entertain but also promote awareness and support for endangered species.
2. Infrastructure and Construction - Infrastructure developers can incorporate specially designed road crossings into their projects to minimize negative impacts on local wildlife populations.
3. Environmental Education and Advocacy - Non-profit organizations and educational institutions can leverage gamification techniques to engage the public in conservation efforts and raise awareness about endangered species like hedgehogs.
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