Swedish advertising company Volt teamed up with Norwegian Airlines for a new campaign to promote its cultural influence in Europe. The interactive advertisement consists of a traditional real-life kilt, with the ad hiding between its folds. The quasi-sexy ad gives off a humorous and effective feel.
Volt’s advertisements are always quite creative, touching base on real-life experiences and day to day basics. Therefore, when Norwegian Airlines collaborated with them, the results were advantageous and comical.
What's Driving This Trend
- Interactive Advertisements
- Opportunity to bring a new level of engagement to traditional advertising methods by incorporating interactive elements into the ad itself.
- Humorous Advertising
- Disrupting the traditional serious advertising tone and using humor as a tool to engage audiences and create a memorable impact.
- Real-life Experience Based Ads
- Opportunity for brands to create ads that tap into relatable experiences and emotions of their audience to build a deeper connection and loyalty.
Who This Affects Most
- Advertising
- Opportunity to explore new, creative ways of advertising that engage audiences and leave a lasting impression.
- Aviation
- Opportunity for airlines to differentiate themselves from competitors through creative advertising that highlights cultural influences and values.
- Marketing
- Opportunity for marketers to generate buzz and attention for their brands by incorporating humor and relatable real-life experiences into advertising campaigns.
