Giant Illusion Steps

The DUB Staircase is Made Up of 8 Blocks and 16 Steps

The DUB Staircase may seem like it was constructed for a giant, but it simply relies on clever design and optical illusions. In reality, each of those hugely spaced blocks features two steps in one.

Created by Rotterdam-based design studio Reinier de Jong Design, the DUB Staircase is a sculptural masterpiece. Strategically designed in a spot where light floods in from above, this abstract design is made even more dramatic. As Plus Mood so succinctly describes, the DUB Staircase is "expressive in shape and modest in colour."

Clever Design
Opportunities for creating products or structures that rely on clever design and optical illusions.
Optical Illusions
Potential for leveraging optical illusions to create impactful and visually stunning designs.
Abstract Sculpture
Growing demand for abstract sculptural designs that make a dramatic statement.

Where This Applies

Architecture
Disruptive opportunities to incorporate clever design and optical illusions into architectural projects.
Interior Design
Potential for incorporating optical illusions into interior design to create visually stunning spaces.
Art Installations
Growing market for abstract sculptural designs that capture attention and create a dramatic impact in public spaces.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 83%
Freshness 8%

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