Mattel seems to have jumped on the pop culture wagon with these Classic TV Barbies. Bringing these icons back to life (at least in doll form), they are paying tribute to a retro era in television history.
Sold for only $34.99 each, the Classic TV Barbies will be available in time for Christmas. They feature the female stars from 'I Dream Of Jeannie,' 'Bewitched,' 'Beverly Hillbillies’ and 'Dynasty.' Talk about a blast from the past!
What's Driving This Trend
- Retro Dolls
- Opportunity for toy companies to create a whole line of classic TV character dolls and tap into the nostalgia market.
- Pop Culture Merchandise
- Companies can capitalize on the popularity of classic TV shows by creating merchandise like T-shirts, mugs, and posters featuring iconic characters.
- Nostalgic Marketing
- Brands can make use of nostalgia to connect with consumers by recreating classic ads, packaging and logos from the past with a modern twist.
Who This Affects Most
- Toy Industry
- Opportunity for toy companies to create a whole line of classic TV character dolls and tap into the nostalgia market.
- Entertainment Industry
- TV networks and studios can consider re-releasing classic TV shows to capitalize on the nostalgia trend.
- Fashion Industry
- Fashion brands can release vintage inspired collections based on the fashion of iconic characters from classic TV shows.
