Super Sleek Soapbox Racers

These General Motors Extreme Gravity Cars Are Built for Speed

These awesome General Motors Gravity cars were designed and made for the Extreme Gravity Competition in Irvine, California. They're crafted from the same materials as Formula One race cars.

The General Motors Extreme Gravity cars can reach screaming-fast speeds of up to 70 mph. The models shown here were conceived and created at the General Motors 5350 Design Studio. With price tags of up to $30,000 each, these motorless downhill racing vehicles are definitely a step up from the soapbox derby racers that inspired them.

Extreme Gravity Competition
Disruptive innovation opportunity: Develop high-performance motorless racing vehicles for extreme downhill competitions.
General Motors Design Studio
Disruptive innovation opportunity: Explore new materials and construction techniques inspired by Formula One race cars for designing cutting-edge vehicles.
Motorless Racing Vehicles
Disruptive innovation opportunity: Create premium, high-speed racing vehicles for enthusiasts seeking an adrenaline-packed experience without the need for motors.

Sectors Adopting This

Automotive Design and Engineering
Disruptive innovation opportunity: Transform traditional automotive design by leveraging advanced materials and technologies for building high-performance racing vehicles.
Sports and Recreation
Disruptive innovation opportunity: Introduce motorless racing as a thrilling new category in the sports and recreation industry, attracting enthusiasts looking for unique and exhilarating experiences.
Extreme Sports Events
Disruptive innovation opportunity: Organize and promote extreme downhill racing competitions, showcasing cutting-edge motorless racing vehicles and attracting participants and spectators.
SCORE
4.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 52%
Freshness 8%

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