The Genlux Fall 2010 Dita Von Teese spread entitled 'A Shady Green' is a glamorous way to pictorially address the worlds perceptions, reactions and relationships to everything green.
Photographed by Brakhax2, each shot unravels a story of the superstar siren and her involvement with two necessary greens -- plants and money. Check out the featured gallery to see this Genlux Fall 2010 Dita Von Teese spread and prepare to go green.
Implications - One of the most effective forms of marketing includes use of a familiar but not superstar status celebrity in an ad campaign that goes against their traditional public persona. By luring consumers with a recognizable face and then flipping the script to include unfamiliar behaviour of the aforementioned celeb, the company shows a willingness to think outside of the box, even when creating otherwise conventional marketing.
Why This Trend Is Growing
- Familiar-face Marketing
- Using a familiar celebrity in an unexpected way can create effective ads that challenge traditional public perceptions.
- Unconventional Advertising
- Companies that think outside the box and incorporate unfamiliar behavior into their marketing campaigns can capture consumer attention.
- Creative Storytelling
- Telling a story through visual representations and engaging narratives in fashion editorials can captivate audiences.
Industries Being Reshaped
- Fashion
- The fashion industry can explore the use of familiar celebrities in unconventional ways to create engaging marketing campaigns.
- Advertising
- The advertising industry can embrace unconventional strategies to challenge traditional public perceptions and capture consumer attention.
- Media and Publishing
- The media and publishing industry can leverage creative storytelling techniques to create captivating fashion editorials.
