David Rockwell is a world-renowned architect whose work usually consists of hotels and restaurants. Thus, when Rockwell was asked to design something called 'Imagination Playground,' he outsourced another team -- his two young daughters.
The result is a complete innovation. Imagination Playground develops children's imaginations and motor skills, which is what most playgrounds focus on. Hardly any of the equipment in Imagination Playground is fixed, leaving children open to literally build their own play area. Thus, every child who plays there has the opportunity to dabble in architecture.
Key Themes Behind This Trend
- Child-led Design
- Opportunities for businesses to involve children or co-create products and services with them.
- Open-ended Play
- Opportunities for businesses to develop more interactive and customizable concepts for playground equipment and toys.
- Skill-based Play
- Opportunities for businesses to design more play environments that foster the acquisition of skills while entertaining children.
Where This Applies
- Toy Manufacturing
- Opportunities for toy companies to create more open-ended and skill-dependent play options for children.
- Playground Equipment Manufacturing
- Opportunities for playground equipment manufacturers to develop more modular and customisable playgrounds.
- Architectural Services
- Opportunities for architectural firms to involve children in the design process more often, resulting in more innovative and playful environments.
