Contemporary Countryside Menswear

The Karlotalaspalas Spring/Summer 2011 Collection

The Karlotalaspalas Spring/Summer 2011 collection is the epitome of how I would imagine a countryside getaway with a contemporary twist. The color palette was kept neutral and earthly with deep browns, soft whites, blacks and grays.

Suspenders, messenger bags and vests gave the collection a workwear feel, but the Karlotalaspalas Spring/Summer 2011 collection stayed on the bleeding edge with cool dungarees and asymmetrical pant legs.

Implications - With the current recession still having its affects on consumer purchasing habits, companies that produce high-priced items should consider implementing traditional designs that consumers will not tire from. While many consumers can afford to indulge in numerous lower-priced goods, upon the decision to invest in high-end goods, many consumers look for neutral designs in order to ensure they get longevity out of their purchases.

Contemporary Countryside Menswear
Opportunity for designers to create contemporary menswear with a countryside twist.
Neutral Color Palette
Demand for neutral and earthy color palettes in high-end fashion.
Traditional Designs
Implementing traditional designs in high-priced items for longevity and consumer appeal.

Who This Affects Most

Fashion Design
Fashion designers can explore contemporary countryside menswear designs and neutral color palettes.
Luxury Goods
Opportunity for luxury goods companies to offer high-priced items with traditional designs.
Workwear Fashion
Workwear fashion industry can incorporate dungarees and asymmetrical pant legs for a contemporary twist.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 77%
Freshness 8%