The BikePark Offers You a Shower, Towel and an Ironing Board
Vittoria Natarelli — July 18, 2010 — Eco
References: bikepark.au & treehugger
The BikePark offers you things your car just can't. Green transportation has its perks.
Bike commuters get the luxurious benefits of secure parking and showering at the BikePark. The rates are cheaper than most car garages, and you get access to full locker rooms that look like they belong in an upscale gym. If the BikePark was implemented in major cities, the greener alternative of riding your bike would become a major city staple.
Implications - The combination of multiple services or products into bundles is one of the simplest, yet most effective ways for companies to appeal to consumers. The all-at-once nature of these products are services is highly appealing to consumers with on-the-go lives.
Bike commuters get the luxurious benefits of secure parking and showering at the BikePark. The rates are cheaper than most car garages, and you get access to full locker rooms that look like they belong in an upscale gym. If the BikePark was implemented in major cities, the greener alternative of riding your bike would become a major city staple.
Implications - The combination of multiple services or products into bundles is one of the simplest, yet most effective ways for companies to appeal to consumers. The all-at-once nature of these products are services is highly appealing to consumers with on-the-go lives.
Trend Themes
1. Bike Commuter Amenities - Providing extra amenities to bike commuters such as secure parking, showering facilities, and locker rooms can make the greener alternative a staple in major cities.
2. Green Transportation Infrastructure - Investing in infrastructure that supports green transportation like biking can foster a culture shift towards sustainability.
3. Bundling Services - Combining multiple services or products into bundles can be an effective way to appeal to consumers with on-the-go lives.
Industry Implications
1. Real Estate - Developers could incorporate bike commuter amenities into buildings to attract sustainability-minded tenants and revolutionize urban commuting.
2. Fitness - Upscale gyms and fitness centers can expand their offerings by including bike locker rooms and showers for commuters who want to start or end their day with a workout.
3. Transportation - Companies could offer bike parking and locker rooms to commuters who want to minimize their carbon footprint and encourage a shift towards greener transportation options.
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