The Bic Pen Commercials Will "Only Be Shown Once"
Tiana Reid — June 24, 2010 — Lifestyle
References: bicworld & adweek.blogs
This series of Bic pen commercials is premised on the idea that they will “only be shown once,” as the voice-over explains. It’s an interesting concept, and provides almost an “aha!’ moment for whenever you’re in desperate need for a pen.
In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.
Check out the video for three back-to-back Bic pen commercials with the one-time only theme.
In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.
Check out the video for three back-to-back Bic pen commercials with the one-time only theme.
Trend Themes
1. One-time-only Marketing - The concept of 'one-time-only' marketing offers a unique and memorable brand experience, while also creating a sense of urgency for consumers.
2. Interactive Advertising - By providing interactive elements within one-time-only commercials, brands can increase engagement and make a lasting impression on consumers.
3. Scarcity Marketing - Utilizing limited-time offers and exclusive access through one-time-only commercials can create a sense of exclusivity for consumers, and drive sales.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating 'one-time-only' commercials to create a sense of excitement and urgency around product launches or promotions.
2. Consumer Goods - Consumer goods companies can utilize the 'one-time-only' marketing strategy to generate buzz and excitement around their products, and drive sales through exclusivity.
3. Entertainment - By incorporating 'one-time-only' commercials during premieres or major events, the entertainment industry can create a sense of exclusivity and drive viewership.
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