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Athlete Crossover Kicks

The Nike Lebron Baseball Cleat Keeps the City of Cleveland on It

— April 26, 2010 — Fashion
Cleveland better hold its collective breath and pray that the Nike Lebron baseball cleat pictured in the gallery above is just another shrewd Nike marketing move. I think the state of Ohio would disband if King James left the court to play basketball a la Michael Jordan.

I wouldn't be surprised if the Nike Lebron baseball cleat is just another attempt by Nike to sell some shoes by using a familiar name and logo. But with superstar athletes, you never know. I'd keep my eye on Lebron if I were you, Cleveland. There's no guarantee he wouldn't play for the Indians.
Trend Themes
1. Athlete Crossover Kicks - The trend of athlete crossover kicks presents a disruptive innovation opportunity for sports brands to create specialized footwear that caters to multiple sports.
2. Brand Marketing Collaborations - The trend of brand marketing collaborations offers disruptive innovation opportunities for companies to create unique and limited-edition products that capitalize on the popularity of superstar athletes.
3. Multi-sport Endorsements - The trend of multi-sport endorsements provides a disruptive innovation opportunity for sports brands to expand their reach by partnering with athletes who excel in multiple sports.
Industry Implications
1. Sports Apparel - The sports apparel industry can embrace the trend of athlete crossover kicks to develop versatile footwear that appeals to athletes from different sports.
2. Sports Equipment - The sports equipment industry can leverage brand marketing collaborations to create innovative products that combine different sports functionalities.
3. Athletic Endorsements - The athletic endorsements industry can explore the trend of multi-sport endorsements to enhance brand visibility and attract a wider audience.
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