Check out this incredible, innovative poster that turns into a chair called 'The Kit Kat Chaoster' (a.k,a. The Kit Kat Chair Poster). Kit Kat teamed with JWT advertising and they came up with this brilliant DIY chair-poster.
It's creative, interactive and useful. What's not to love about this design?
You can find The Kit Kat Chaoster amongst the suburbs of Auckland, New Zealand this month. As seen in the photos, people have used their initiative to build the chairs themselves an enjoy them at a local community event.
Key Themes Behind This Trend
- Interactive Advertisements
- The Kit Kat Chaoster poster-chair design presents an opportunity for advertisers to create interactive ads that provide more than just visual appeal.
- DIY Furniture
- The Kit Kat Chaoster innovation presents an opportunity for companies to tap into the growing trend of consumers interested in do-it-yourself furniture.
- Multipurpose Design
- The Kit Kat Chaoster innovation presents an opportunity for designers to create products that serve multiple functions, providing convenience and space-saving benefits.
Where This Applies
- Advertising
- The Kit Kat Chaoster poster-chair design presents a new form of advertising that could be attractive to businesses looking to create unique and interactive campaigns.
- Furniture
- The Kit Kat Chaoster innovation presents a growth opportunity for furniture companies looking to capitalize on the DIY trend.
- Design
- The Kit Kat Chaoster innovation presents an opportunity for designers and architects to rethink how they create spaces that can offer greater flexibility and multipurpose functionality.
