The P8tch velcro-backed QR code patch has a “mysterious commando” design and a cell phone scannable QR code. The code works like a URL shortening service that can be redirected at will to any web page. A secret passkey allows the patch owner to redirect the target of the URL as often as he or she likes.
A number of phones are able to scan the P8tch QR code patch and instantly access websites, YouTube videos, blogs, or other online destinations. The 2x4 inch patches sell for about $20 each.
Key Themes Behind This Trend
- Scannable QR Codes
- Disruptive innovation opportunity: Exploring new ways QR codes can be used for marketing and interactive experiences.
- Customizable Urls
- Disruptive innovation opportunity: Developing technologies that allow users to easily change the target URL of a QR code or shortlink.
- Wearable Technology
- Disruptive innovation opportunity: Integrating QR codes or other interactive elements into wearable accessories for enhanced functionality and personalization.
Where This Applies
- Marketing and Advertising
- Disruptive innovation opportunity: Incorporating QR codes into marketing campaigns to provide interactive and trackable experiences for consumers.
- E-commerce
- Disruptive innovation opportunity: Implementing QR codes or customizable shortlinks to enhance product information, purchase processes, and customer engagement.
- Fashion and Accessories
- Disruptive innovation opportunity: Creating wearable technology accessories that integrate scannable QR codes for personalized and interactive experiences.
