'YOUAREWOW' by Lena Erysheva Features Mask Makeup and Fake Tattoos
Marissa Brassfield — January 9, 2010 — Fashion
References: erysheva & behance.net
The first image of 'YOUAREWOW' by Lena Erysheva features a model with lacy lashes and eye makeup that covers the entire eye socket. This theme is echoed in the second image, wherein the model's makeup is transformed into a Catwoman-like mask.
Alisa Astrouskaya is the artist behind the makeup in 'YOUAREWOW' by Lena Erysheva; the model's name is Zu. Check out the gallery above for more images, and keep clicking for other lovely makeup features.
Alisa Astrouskaya is the artist behind the makeup in 'YOUAREWOW' by Lena Erysheva; the model's name is Zu. Check out the gallery above for more images, and keep clicking for other lovely makeup features.
Trend Themes
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Lacy Lashes — Opportunity for creating innovative false lashes that incorporate lace or intricate designs.
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Mask Makeup — Disruptive potential in developing makeup products that can transform into masks or cover the entire eye socket.
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Fake Tattoos — Opportunity for creating temporary tattoo designs that can be applied to the face, similar to the makeup featured in 'YOUAREWOW'.
Industry Implications
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Beauty and Cosmetics — The beauty industry could benefit from embracing innovative lash and makeup designs showcased in 'YOUAREWOW'.
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Fashion and Accessories — There is potential for collaborations between makeup artists and fashion designers to create cohesive looks incorporating mask-like makeup and lacy lashes.
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Temporary Tattoos — The temporary tattoo industry could expand its offerings to include face tattoos that can be worn alongside makeup, as seen in 'YOUAREWOW'.
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