Here's a fishy trend if I've ever seen one: designers are beginning to use fish scales in their creations—and I'm talking real fish scales, as well as designs inspired by the real thing. This cluster takes a look at some of the most peculiar fish scale fashion Trend Hunter has featured, covering everything from bathing suits to dresses.
Implications - The use of animals in fashion is a controversial, yet undying staple in the industry that shows no signs of stopping. In fact, couturiers and designers are seeking new ways to incorporate different animal skins into their designs. Essentially, the entire fashion industry pulls from the animal kingdom for inspiration, revealing an innate consumer desire to act as freely as animals do.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 34%
Freshness 8%
