These 26 avant garde sweet advancements cover every weird candy innovation from Lifesaver lips to candy flossing and cotton candy scientific theories.
These 26 avant garde sweet advancements prove that sweets are not just meant for consumption, but that they can provide a form of entertainment and inspiration as well as a sugar high.
Implications - Today's consumer has a sweet tooth, and it is up to candy and confectionery producers to create treats that will draw consumers to their products in the midst of intense competition. In order to make an impact in today's candy market, companies should look at new and exciting ways to package, new shapes and recipes and innovative methods of advertising.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 70%
Activity 36%
Freshness 8%
