I know that I would happily jump into that chocolate lake right now! It's too good to be true, but Will Cotton's idea is just decadent!
Implications - Many consumers are searching for products that provide a sense of escape from everyday life due to hectic schedules. These fantasy pictorials provide viewers with a sense of serenity and bliss with the soft color palette and half-nude women. Companies should consider how their products are giving the client this same sense of relaxation and escape to aid in taking a break from a busy life.