With the much-anticipated movie adaptation of the children's book “Where the Wild Things Are,†it is to be expected that one would see the familiar characters increasingly as the date of release approaches. What is unexpected, however, is to see walls all over covered in "Where the Wild Things Are" graffiti.
Looks like this children's classic has hit the streets. Check it out in the pictures above, which feature artwork from Pure Evil.
Implications - This trend is appealing to individuals that look to the past and find pleasure in childhood images. It is particularly profitable for companies that can simply re-invent themselves and repopularize themselves by repackaging old designs that are being rediscovered by current society.
What Makes This Trend Stand Out
- Nostalgic Graffiti
- Opportunity for street artists to incorporate nostalgic childhood themes into their graffiti artwork.
- Retro Branding
- Potential for companies to leverage childhood nostalgia by repackaging and reintroducing old designs.
- Cinematic-inspired Art
- Emerging trend of street art being heavily influenced by popular movie adaptations of beloved children's books.
Sectors Adopting This
- Street Art
- Disruptive innovation opportunity for street artists to capitalize on the growing demand for nostalgic and pop culture-themed artwork.
- Consumer Products
- Opportunity for companies to tap into the trend of repackaging and reimagining classic designs for a nostalgic consumer base.
- Film and Entertainment
- Potential for film studios to explore collaborations with street artists to create unique marketing campaigns inspired by beloved children's books.
