The Qglove Lets Ladies Play In Style on the Green
Christina Butty — July 14, 2009 — Lifestyle
Golf gear is historically rooted in stuffy traditional clothing, but luckily that is starting to change with pretty fashion pieces like the Qglove.
Perhaps inspired by Michael Jackson, but maybe not, the Qglove is offered in a variety of pretty patterns.
Affordably priced between $24- $28, the Qglove makes a great gift for fashionable golfers.
Implications - In a style-conscious society, looks count at every occasion. Weather you find yourself sitting front row at a fashion show or swinging at golf balls, looking stylish is an important part of every activity. Consumers can no longer do with the bare minimum, plain clothes just don't cut it as graphics can now be applied to any piece of clothing. This means that companies have the opportunity to explore creating multiple versions of the same item.
Perhaps inspired by Michael Jackson, but maybe not, the Qglove is offered in a variety of pretty patterns.
Affordably priced between $24- $28, the Qglove makes a great gift for fashionable golfers.
Implications - In a style-conscious society, looks count at every occasion. Weather you find yourself sitting front row at a fashion show or swinging at golf balls, looking stylish is an important part of every activity. Consumers can no longer do with the bare minimum, plain clothes just don't cut it as graphics can now be applied to any piece of clothing. This means that companies have the opportunity to explore creating multiple versions of the same item.
Trend Themes
1. Fashionable Golf Gear - The Qglove is an example of fashionable golf gear that is changing the historically traditional golf clothing industry.
2. Printed Clothing - Graphics can now be applied to any piece of clothing, creating disruptive innovation opportunities for companies to explore creating multiple versions of the same item.
3. Style-conscious Sports Accessories - As a style-conscious society, consumers are demanding stylish accessories for their sports activities, creating opportunities for companies to provide innovative designs.
Industry Implications
1. Fashion Industry - The fashion industry can tap into the trend of fashionable golf gear by exploring opportunities to create stylish golf clothing and accessories.
2. Sporting Goods Industry - The sporting goods industry can benefit from the trend of style-conscious sports accessories by offering a wider range of fashionable and innovative products to meet consumer demand.
3. Printed Clothing Industry - The printed clothing industry can take advantage of the trend of graphics being applied to any piece of clothing, creating opportunities to offer customized and unique designs to consumers.
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