In what I hope is simply just a fun toy, and not some attempt at commenting on Mario’s relevance, Play Asia has created a Super Mario ghost that is a fun collectible figure for Super Mario Bros. lovers (of whom I know there are many).
The Mario ghost by Play Asia is white and ghostly (go figure), but bears the cartoon's likeness with the red ‘M’ emblazoned hat. Take a look at Mario as a ghost, but don’t be scared -- he’s alive and well in all our hearts.
What's Driving This Trend
- Collectible Toy Figurines
- Opportunity to create unique and fun collectible toy figurines based on popular characters.
- Character Merchandising
- Disruptive innovation opportunity to create merchandise that reimagines beloved characters in new and creative ways.
- Nostalgic Gaming Products
- Opportunity to develop gaming products that tap into nostalgia for classic video game characters.
Who This Affects Most
- Toy Manufacturing
- Opportunity for toy manufacturers to create and market collectible figures based on popular video game characters.
- Merchandising
- Opportunity for merchandising companies to license and produce unique and creative merchandise featuring popular characters.
- Gaming Accessories
- Opportunity for gaming accessory manufacturers to create products that cater to nostalgic gamers and collectors.
