Trend Hunter has featured numerous ad campaigns that showcase the vicious rush and craziness of sales. Sherway Gardens goes in the opposite direction to promote their new personal shopping services.
A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, “Relax, we'll make you look good.â€
The ad was photographed by Angus Rowe MacPherson for Extreme Group, Toronto, Canada.
Implications - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business.
What's Driving This Trend
- Personal Shopping Services
- Opportunity to disrupt the traditional shopping experience by offering personalized and relaxed shopping services to customers.
- Casual and Cool Advertising
- Opportunity to break away from traditional sales-focused advertising and create campaigns that promote relaxation and a stress-free shopping experience.
- Creative Director Role
- Opportunity to leverage the role of creative directors in shaping the image and perception of a business through innovative advertising strategies.
Who This Affects Most
- Retail
- Opportunity for retailers to differentiate themselves by offering personalized shopping experiences and promoting relaxation in their stores.
- Advertising
- Opportunity for advertising agencies to explore new approaches to campaigns that focus on promoting relaxation and a stress-free shopping experience.
- Creative Design
- Opportunity for creative design professionals to play a crucial role in shaping the image and perception of businesses through innovative and non-traditional advertising strategies.
