Coca-Cola used to be made with sugar, but is now made with fructose corn syrup—except for Kosher Coke, that is.
Kosher for Passover Coke is usually only in stores around Passover time. During Passover, the Jewish custom is not to eat food that contains leavening or leavening agents. Corn is on the list of prohibited foods. Passover Coke has to adhere to specially produced observing Kosher food preparation rules. A rabbi oversees the whole process.
Many non-Jewish fans stock up on the Kosher Coke because they like the “original taste” of the sugared drink more than the taste when it’s made with corn syrup. Coca-Cola, however, says that there’s little or no difference in the taste.
Why This Trend Is Growing
- Kosher and Organic Soft Drinks
- Opportunity for soft drink brands to create more Kosher and organic beverage options year-round.
- Religious Based Dietary Restrictions
- Opportunity for food and beverage companies to create products that satisfy dietary restrictions based on religious practices.
- Health-focused Beverage Alternatives
- Opportunity for beverage companies to create alternative healthy drink options that don't use high fructose corn syrup.
Industries Being Reshaped
- Food and Beverage
- Kosher and Organic Soft Drinks can shake up the Food and Beverage industry.
- Religious and Ethnic Products
- Innovation in creating religious and ethnic products within the Food and Beverage industry is a ripe market for disruption.
- Health and Wellness
- Beverage alternatives to high-fructose corn syrup drinks can have a positive impact on the Health and Wellness industry.
