The Greater Vancouver Crime Stoppers collaborated with DDB (Vancouver, Canada) on this ad campaign that encourages people to report crimes.
The ads use a pixelated effect on photos of crimes with the criminal being the only one left identifiable, in order to showcase that, “You remain anonymous, criminals don’t.”
The illustrated crimes include gang violence, a store hold up, a homicide, and a purse snatch.
The Orange Apple photographed and retouched the campaign, with art direction by Colin Hart and Dan Strasser, and copy by Neil Shapiro.
Key Themes Behind This Trend
- Pixelated Advertising
- The use of pixelated images or video in advertising campaigns to promote safety, anonymity, or privacy.
- Crime Reporting Campaigns
- Campaigns with the objective of encouraging the public to report crimes by highlighting the safety and security that comes with anonymity.
- Visual Storytelling in Social Awareness Campaigns
- Visual storytelling, including illustration, photography, and videography, being utilized by organizations in social awareness campaigns to promote positive change.
Where This Applies
- Advertising and Marketing
- Utilizing pixelated imagery or video in advertising campaigns to promote safety and anonymity.
- Public Safety and Crime Prevention
- Creating awareness campaigns for the public to report crimes in a safe and anonymous manner.
- Non-profit Organizations
- Leveraging visual storytelling to create social awareness campaigns that promote positive change.
