I have conflicted feelings about the new Nike ‘V is for victory’ campaign promoting its new jacket design.
On the one hand, I think the whole idea of the models with the V hand gesture and pose is pretty cheesy, but on the other hand, I think the blue body paint (or whatever we see in those pictures) is damn cool and I can’t wait to see how they will turn out.
Nike recruited Sergio Ramos, Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin to star in the campaign.
Why This Trend Is Growing
- Athlete-inspired Fashion
- Opportunity for fashion brands to create clothing lines inspired by athletes.
- Body Paint Marketing
- Potential for brands to use body paint as a unique marketing tool.
- Celebrity Endorsements
- Brands can continue to leverage celebrity endorsements for their marketing campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can explore athlete-inspired clothing lines or collaborations for marketing purposes.
- Advertising and Marketing
- Companies can experiment with unique marketing tactics such as body paint to promote their products.
- Sports Equipment and Apparel
- Sports equipment and apparel brands can partner with athletes for celebrity endorsements and product promotions.
