Vivienne Westwood goes from gypsies and redneck-chic models to represent her line to buxom blonde bombshell-chic with the selection of Pamela Anderson to front her Spring/Summer 2009 ad campaign.
Anderson stars alongside Vivienne Westwood and her husband Andreas Kronthaler in the ads, which were shot by Juergen Teller.
“At a meeting backstage after the [Red Label] show, Vivienne thought Pamela looked stunning in her clothes,” Westwood’s press office explained regarding the unexpected collaboration. “When thinking of casting her next campaign, she immediately thought of Pamela and called her to ask if she would be interested. Pamela agreed on the spot.”
What Makes This Trend Stand Out
- Buxom Blonde Bombshell-chic
- Opportunity for fashion brands to capitalize on the trend of using voluptuous, glamorous models to represent their lines, appealing to a wider range of body types and promoting body positivity.
- Celebrity Collaborations
- Potential for brands to partner with well-known celebrities to create buzzworthy ad campaigns and increase brand visibility.
- Unexpected Castings
- Opportunity for brands to think outside the box and cast unexpected individuals as the face of their campaigns, creating intrigue and curiosity among consumers.
Sectors Adopting This
- Fashion
- Fashion brands can leverage bombshell-chic campaigns to showcase their latest collections and attract a diverse customer base.
- Advertising
- Advertising agencies can explore the concept of celebrity collaborations to create memorable and impactful campaigns for their clients.
- Entertainment
- Entertainment companies can participate in unexpected castings, bringing together unlikely combinations of individuals to create unique and attention-grabbing campaigns.
